THE MOST IMPORTANT WORD IN MLM

Jim Garvin copyright 2001


When I ask people what they feel is the most important word in the MLM business, I get many different answers. The most common are: products, commissions. money, opportunity, and sponsoring. I will admit they are all very good choices, but can anyone tell which word is missing, which word is more important than all the rest.

The word that is more important than all those words we just mentioned is DUPLICATABLE. Yes,all those other words are meaningless unless our system of business building is duplicatable for the average person.

If you are successful because you are mailing 500 tapes per month and placing full page ads in major publications, do you really think what you are doing is duplicatable for the average person ?? Do you think your downline will reach the same level of success that you are enjoying if that is what you are teaching them to do? I don't think so. The average person doesn't have the resources and the know how to conduct such a campaign.

All you are doing is building a nice first level for yourself, but you will not be able to keep them. If your downline is not successful than you will not be successful, it is just that simple. There is no way around that fact. If you are telling your people you made $5,000 in your second month, do you really think you are helping them ? All you are really doing is setting them up for a big fall. Sure maybe that kind of money is attainable in this business, but we all know it is not very probable.

There is already enough BIG HYPE in this business, don't add to it. Just tell it like it is, be honest. Help your people in the most important way you can, honesty. Sure people make big money in this business, but many drop out because they feel they are not going to make that big money in three months. They feel that is the bench mark in this business. Let them know they are only beginning to scratch the surface in that amount of time.

Your people need help, they need guidance. It is up to you to provide that for them.
Just tell them to be consistent in their efforts. If they say they are going to mail 100 postcards or letters in a month then tell them to do it. Stick to their goals. This is a business so let's treat it like one. MLM is not the get rich quick scheme some are lead to believe it is.

Many people who sign up with your company, are in MLM for the first time. They are all excited when they sign up, but they are easily discouraged. Teach them to use the products, share the products with there friends. They need to be their own best customer, they need to develop a belief in the company and the products. Then the success will follow.

Let them know that some months they may not get any response to their mailings but there will be other months that they may get 4 or 5 responses. Teach them to stay focused. That is the most important thing you can teach, ask them to determine what they can afford to do each month in promoting the business and then tell them to stick with it. Being focused is the best commitment one can make.

All this is duplicatable, you can teach this and so can your downline. As I said many people who join you in your MLM will be new to this business this will be their first attempt. Help to insure that it is not a bad experience. You can not guarantee anyone’s success, that is up to the individual. All you can do is provide them with a duplicatable system, and the encouragement we all need when treading in unfamiliar waters.

Article Source: http://gurumarketingarticles.com

This article was written by Jim Garvin of the GARVIN COMPANY. The article may be reprinted in full and must not be altered in anyway He is involved in MLM programs as well as mail order programs. He offers advice and free consultation to those who join a program with him. Visit one of Jim’s websites www.garvinco.com www.garvincandles.com mysteryshopa.com www.garvinsmoneymaker.com

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