Hints For Managing AdWords

You're Connecting With Two Groups Of People

It may appear as if the counsel below is solely for those in real estate, there is application in other places. There are 2 crowds of people on the hunt for your business.

1. People who are residents of your region - city, or state - that enter a search term like "real estate", "dentist", "churches", or "restaurant" and count on the results being for the vicinity where he resides. You will be there when he searches.

2. Someone not in the same region at all (or maybe Google is unable to determine where he is), searches for services in your region. On Google he searches for "movers in Palo Alto", "Palo Alto real estate", or "hotels in Palo Alto", desiring results for Palo Alto only. Maybe he is on vacation, planning a move, or wanting to invest in Palo Alto.

Truth be told he could reside in Palo Alto, however he might at the moment be in Los Angeles, Chicago, Edmonton, Perth, or Saigon, but he is still looking on Google for you and he pin points Palo Alto by name.

You will be there, whichever way it is. When he knocks you will be waiting to open.

Reach The First Person

You can initiate two different AdWords campaigns, because you are targeting these two sets of people. You can do that by selecting regional targeting when you first set up your campaign.

Then you will select your country, state/province, city, or group of cities.

Reach The Second Person

Perhaps you want to advertise for California real estate. You would want to set up your campaign for national or even international traffic, however you will use local search terms like "Santa Barbara real estate" or Bakersfield real estate", because, most likely there will be folks nationally ore even internationally, using these search keywords.

Create a list of key word terms by using a map or list of cities from a website, like this one:

California real estate

So Cal real estate

San Jose real estate

Villa Real real estate

Auburn real estate

Buy a home in Eureka

Buy homes San Francisco

Buy a home in Palm Springs

Buy homes Sausalito

By using the keyword list from the regional campaign (that is a general list) and, with a spreadsheet, combining it (in a mix and match fashion) with a list of cities or towns, you can produce a long, quick keyword campaign.

Using this method you will get a very long keyword list: however 95 percent of them won't get any searches and the remaining 5 percent will likely only get a few. Since it doesn't cost anything to bid on these keywords your risk level is low. When you do get clicks, the bid price is a low 5 or 10 cents. This is not heavy traffic, but you do get a great price on what you do get. Keep buying the general keywords in you regional campaign, but by putting localized keywords in your national campaign you can get some generally inexpensive clicks.

Your real estate Google account would be arranged like this:

Campaign #1: California Targeting Only Group 1: Real estate Group 2: Buy homes

Campaign #2: National Targeting-entire USA Group 1: California real estate Group 2: Buy homes California

Now you have both bases covered, and you'll be getting as much traffic as possible for your local market. The key is that you're not leaving out people in other geographic locations who are seriously looking for what you offer.

There are some nice tools to connect with potential customers, such as aiming searches at your local physical address or targeting using longitude and latitude within a particular region. Also using an advanced option you can use a custom set of coordinates to reach customers.

Sharpen Your Skills On A Local Test Campaign Before Going Big Time

A time tested advertisers practice is to use a small market to test an idea before you invest large amounts of money on a widespread campaign. In this day and age the risks for a national campaign may seem insignificant, with pay-per-click, daily budgets and the ability to turn the campaign on and off as you like, but there is something to be said for running small area ad tests first.

For instance, if you sell investment tips, you could start with just aiming for the investors in New York State. What is the advantage? You don't have to sweat about your daily budget so much. If your advertising budget is small you can use this smaller market for a week or two or even a month, if it isn't profitable then you don't need to worry, tweak the process until it is more profitable then go national.

At that time you can go forward with confidence because you have tested your method and you know that every dollar you spend is going to be returned to you in multiples. A bonus for you that have stiff competition; this is a great way to conceal what you are doing till it is perfected.

Article Source: http://gurumarketingarticles.com

Kirt Christensen, a veteran of over 10 years of adwords management , will take you by the hand and show you exact results of all the adwords management techniques he tests and uses every single month. www.netbreakthroughs.com">www.netbreakthroughs.com
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